I usually dig MAC's funky pamphlets (or whatever it is they're called. Pamphlets has a very old lady feel to it) because they're really fun and colourful and exciting to look at. I especially love the fact that characters like Wonder Woman or the Evil Queen from Snow White can inspire a whole makeup collection. But am I the only one who's really amused by the new Archie's Girls collection? I spent a minute outside the MAC store today laughing my ass off because this editorial is so incredibly... spot on and funny. I keep forgetting Archie is  red head. I was amused but at the same time pretty impressed. Something about the photos from this collection just really gets me.